You should have a list of the things that you enjoy doing, are great at doing, that your friends think you do well, etc. by now. Hopefully you have several topics on that list.
I wish I could tell you to just pick one and get started. But success in Internet Marketing isn't quite that easy.
In marketing there is a term called "Hungry Fish." When you go fishing, you won't catch anything if you are casting your line where the fish aren't hungry. They won't take your bait.
BUT if you can find a whole school of hungry fish who haven't eaten for awhile and dangle something in front of them that looks irresistibly tasty you most likely will catch several of them.
Marketing works the same way. Find something (a topic that you are good at) that people are looking for online (in the search engines) and having a hard time finding (not many people/companies are offering that kind of "bait") = Hungry Fish!
Finding Hungry Fish online takes a little bit of research. Go to http://inventory.overture.com/d/searchinventory/suggestion/
and enter your search term.
Let's say that you have determined that you are an expert at flower arranging. Got to the Inventory Overture website, enter the keyword phrase "flower arranging" and click the button.
You will get a list of ways that that search term was searched for in the past 30 days or so. This is what the list looks like for our search term:
Searches done in January 2007
Count Search Term
6568 flower arranging
1022 art of arranging flower
480 appoach arranging art contemporary flower ikebana japanese keikos traditional
387 japanese flower arranging
253 arranging creative design floral flower flower home show
215 wedding flower arranging
195 silk flower arranging
140 arranging complete dk flower guide living
138 arranging every everyone flower inspiration location stunning
112 flower arranging course
107 teach yourself flower arranging
102 flower arranging supply
96 arranging flower fresh ikebana japanese look
90 arranging art flower japanese
90 flower arranging class
82 13 arranging best flower living martha no series stewart
72 arranging familiar flair flower flower idea new
70 arranging flower ikebana interior japanese today
65 flower arranging book
65 arranging display easy elegant flower silk
65 dried flower arranging
65 arranging easy flower fresh home look today
62 the art of arranging flower a complete guide to japanese ikebana
62 arranging flower french in style
62 fresh flower arranging
60 arranging flower from garden
60 flower arranging idea
60 tip for arranging flower
54 arranging buying cutting flower growing guide practical z
48 flower arranging history
46 japanese ikebana flower arranging
45 the complete guide to flower arranging
45 flower arranging instructions
45 flower arranging school
42 flower arranging instruction
39 arranging flower fresh japanese look
38 arranging book complete flower fresh guide selecting
38 ikebana flower arranging
37 craft flower arranging
37 flower arranging technique
36 arranging flower red superstition white
35 arranging expert flower
34 1500 1930 arranging british flower history
34 flower arranging london
33 arranging beginner flower guide ikebana japanese
33 arranging covent flower garden
32 arranging basic dried flower get need skill started tool
32 arranging complete flower guide handbook lorenz practical
32 the encyclopedia of flower arranging
31 fast flower arranging
30 arranging collection flower idea inspiration international season style
30 arranging flower living simple southern
29 basic flower arranging
29 arranging book flower ultimate
29 arranging flower handbook home rd
28 free flower arranging
27 the encyclopedia of flower arranging technique
26 flower arranging container
25 arranging art called flower
25 flower arranging frog
That's quite the list!
Do a search like that for each of the search terms on your list. Copy and paste the results to a word processing document or a spreadsheet.
(Here are the instructions for Copying and Pasting using Windows: To copy and paste, highlight the text you want to copy by moving your mouse over it while holding down the right mouse button. When you have highlighted all of the text you want carefully release the mouse button so that you don't move the mouse then hit Ctrl + C on your keyboard. Open your word processing document, put the cursor where you want it to be on the page and then hit Ctrl + V on your keyboard. Leave a few lines of space between each topic that you paste into your document.)
You may not have very big results for all of your search terms. Some of them may even give you a message that says "no results found." That's okay! Just keep going until you have compiled the Keyword Search Results for each of your possible topics.
I'll be back soon with the rest of this lesson. For now just keep going . . .
Paula Farris
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